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Beyond Their Marketing Claims, Most Toothpastes are Surprisingly Similar

BeyondTheirMarketingClaimsMostToothpastesareSurprisinglySimilar

In your search for the right toothpaste, you’re inundated with dozens of choices, each promising whiter teeth, fresher breath or fewer cavities. Cutting through the various marketing claims, though, you’ll find most toothpaste brands are surprisingly alike, each containing the same basic ingredients. Taken together, these ingredients help toothpaste perform its primary task — removing daily bacterial plaque from tooth surfaces.

Here, then, are some of the ingredients you’ll find — or want to find — in toothpaste.

Abrasives. A mild abrasive increases your brushing effectiveness removing sticky food remnants from teeth. And unlike the burnt, crushed eggshells of the ancient Egyptians or the brick dust used by 18th Century Brits, today’s toothpaste abrasives — hydrated silica (from sand), calcium carbonate or dicalcium phosphates — are much milder and friendlier to teeth.

Detergents. Some substances in plaque aren’t soluble, meaning they won’t break down in contact with water. Such substances require a detergent, also known as a surfactant. It performs a similar action as dishwashing or laundry soaps breaking down grease and stains — but the detergents used in toothpaste are much milder so as not to damage teeth or irritate gum tissues. The most common detergent, sodium lauryl sulfate, is gentle but effective for most people. If it does cause you irritation, however, you may want to look for a paste that doesn’t contain it.

Fluoride. This proven enamel strengthener has been routinely added to toothpaste since the 1950s, and is regarded as one of the most important defenses against tooth decay. If you’re checking ingredients labels, you’ll usually find it listed as sodium fluoride, stannous fluoride or sodium monofluorosphosphate (MFP). And since it inhibits bacterial growth, fluoride toothpastes don’t require preservative additives.

Humectants, binders and flavoring. Humectants help toothpaste retain moisture, while binders prevent blended ingredients from separating; without them your toothpaste would dry out quickly and require stirring before each use. And, without that sweet (though without added sugar) and normally mint flavoring, you wouldn’t find the average toothpaste very tasty.

The ADA Seal of Approval. Although not an ingredient, it’s still sound advice to look for it on toothpaste packaging. The seal indicates the product’s health claims and benefits are supported by the research standards set by the American Dental Society; and all ADA approved toothpastes will contain fluoride.

If you would like more information on toothpaste and other oral hygiene products, please contact us or schedule an appointment for a consultation. You can also learn more about this topic by reading the Dear Doctor magazine article “Toothpaste: What’s in it?

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  • "a month ago
    Travis Watson was truly the most kind, compassionate, honest, and detail-oriented dentist that I have ever been to. I have had work done by at least a half dozen or more dentists over the years, and Dr. Watson was BY FAR the most compassionate, kind, and caring when it came to my procedure and dental work needs. I couldn't possibly recommend. Dr. Watson and Pinon Hills Dental any higher. Five stars isn't enough. Dr. Watson should get 10 stars. If there was a Nobel Prize for dentistry, Dr. Watson should win it--and many times over. If you're considering a dentist in the Farmington area--or beyond (I came from Durango)--Dr. Watson should be your choice. Beyond belief, you'll actually look forward going to the dentist. I'm forever grateful for Dr. Watson's skill, compassion, and kindness--and you will be too."
    Peter Barr- Google Dec 2020
  • "I visited Pinion Hills Dental for the first time yesterday to get a cleaning and check up. I have nothing but great things to say about the experience that I had and quality of service. I had a great interaction with everyone involved from the front desk, to the hygienist Yvette and Dr. Watson himself. Highly recommend!"
    Colby Gibson-Google Oct 2020
  • "The staff here are very friendly and accommodating. I was in a decent amount of pain so they moved my appointment up and kept me from hurting for an extra 5 days. Dr. Watson personally called me to check on me and make sure things we're ok. It means a lot that he didn't have an assistant or secretary make that call."
    Kev Sharp-GoogleNov2020
  • "Dr. Watson is absolutely incredible in every way! We have always been treated with the utmost respect, compassion and expertise. He has gone out of his way to treat our family in emergency situations. In each instant, he provided amazing and excellent care when other dentists could not. He is always positive and reassuring in all situations! His office staff, dental assistants and hygienists are incredible in every way! The atmosphere in the office is peaceful, positive and upbeat! We highly recommend Pinon Hills!!!"
    Angela McDaniels- GoogleDec2020
  • "The politeness and care of the dentist, dental hygienist and the staff wowed me today. Dr. Watson and Dr. Weber really have a vested interest in your teeth. They are very concerned to the point that I brush and floss so I won't let them down.
    You never feel belittled by anyone in the office and they only encourage you when you need to do a little better. I used to worry about going to the dentist but now I know I have people who want the best for me in the doctors office."
    Kevin Jaramillo